neutheory: jeff mcallister


	JCPenney: Corporate Brands Website Role: Art Director, Designer, Information Architect Comps created in tandem with Art Director, Nathan Hardy. The site features high-end photography to showcase each brand for investors. The site was done in Flash, and features multiple pictures for each brand, designer bios and videos.

Recent client work done for the following:

Chase
Nokia
JCPenney
Valero
Loch-Burn Firearms
H-E-B
MTV
RB Customs
AT&T
Solitude Clothing
Monteverde Films
Dell
CMX Industries
Hacienda

»View complete client list


	JCPenney: ESPN Men's Store Website Role: Art Director, Designer This campaign featured a video shoot by Beef and Pie, a website, and a full media buy. Ad units were served on ESPN’s website for the duration of fantasy football season. A mannequin, standing in for the husband as he’s away all season keeping track of his stats at the computer, was used for each shoot.


	JCPenney: ESPN Men's Store Banners Role: Art Director, Designer For each video shoot, there was a banner made to drive traffic to the site. Upon expanding the banner, the actual video would play.


	JCPenney: Facebook Application Role: Art Director, Designer A Facebook page was created for back-to-school and I was responsible for the “Dorm Sweet Dorm” application. The user could create his/her own room by dragging and dropping items, and uploading his/her own photos. The user also could shop any JCPenney items showcased in the room.


	JCPenney: Banners Role: Art Director, Designer Shown below are four of literally hundreds of banners created in all shapes and sizes for the client. All banners were storyboarded, had some type of build, and later were translated into flash.


	JCPenney: New Stores Campaign Role: Art Director, Designer These banners were quite a hit as the animation was very lifelike and randomized within the to get different “confetti showers” each time the browser was refreshed. Painstaking hours were burned creating vector art which allowed us to stay within file size constraints for all add units which were later picked up for in store graphics. The animated banners would take you to the new store sitelet for more details and event messaging.